![]() ![]() ![]() ![]() The change came less than two months after Amazon announced a test of a $9.95 fee for two-hour deliveries - including Prime members - in six metropolitan markets. The fall of 2021 also saw Amazon institute a $9.95 fee for Whole Foods delivery orders chainwide, with additional rush fees for one-hour delivery orders. ![]() With Prime Now’s integration into the Amazon website and app, consumers were able to shop, track orders and contact service from one location, including for Whole Foods and Amazon Fresh supermarket online orders. Then in 2021, Amazon phased out the seven-year-old Prime Now same-day delivery program and integrated the service-including online grocery delivery and pickup-into its mainline website and the Amazon mobile app. Prime Now also included delivery and pickup from Whole Foods Market stores in selected areas. Amazon’s then Prime Now and Prime Pantry programs already had offered members free delivery on orders of at least $35. With the move, free grocery delivery effectively became part of the Prime benefits package, with members able to buy groceries online and get same-day delivery at no charge for orders of $35 or more via AmazonFresh. In late October 2019, Amazon made its then AmazonFresh perishables delivery service a free service under the Prime customer benefits program. The more than fourfold increase in the minimum order size for Amazon Fresh free delivery deflates a key perk of Prime membership, which costs $139 annually. The customer service desk at an Amazon Fresh supermarket helps coordinate online orders. “We will also keep evolving our Amazon Fresh grocery service, testing and adding more delivery options and increasing selection of low-priced foods for customers to enjoy,” the spokeswoman added. With all Amazon Fresh online orders, Amazon said it will uphold two-hour delivery, while some markets also will be able to choose six-hour delivery for a lower fee. ![]()
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